Why Colour is becoming more popular

Copier buying guide

A recent significant development for business (some are calling it the colour revolution) is colour copiers, or printers (current range of Canon and Toshiba colour copiers are network-ready as standard), are now more affordable. They also take up less space and are faster too.

Until recently, buying a Colour machine would still cost around 20% to 30% more than its mono-only same speed equivalent, however, the margin in price difference is becoming ever less and less. The colour toner will always add to running costs (when not included in the service plan), however, with a hybrid or colour-capable machine this is only so when colour is used. Businesses of all sectors and size are now increasingly buying or leasing a new copier with colour capability, and reaping the inherent benefits – namely:  impact of colour over simple black and white, professionalism in campaigns and corporate image, money and time-saving and convenience of in-house colour printing.

Because not all businesses will use colour all the time and could not justify the running costs of a one-pass dedicated graphic colour system, Ricoh and Rex Rotary manufacture what we describe as hybrid colour-capable or colour-enabled machines: colour is only used as required. You only use black toner for black and white printing.

Most are finding this is the ideal solution. Their printing is mainly black and white, yet colour is proving especially useful for colour graphs, datasheets, coversheets, headings, proposals and presentations. If colour is only used occasionally then a colour machine’s black and white printing is no more expensive than with a mono copier.

For a business with a very little but definite need for colour copying a decision must be made between a colour-capable digital printer or a black and white digital printer complemented by a smaller multifunctional all-in-one colour printer. A factor to decide would be amount of human intervention where both machines are used for a single print job.

Professional Colour: If your business regularly out-sources large amounts of colour copying for sales brochures, promotional literature, or other business projects, then you may actually save money by purchasing a dedicated colour machine that is capable of printing in full calibrated colour. These machines are typically used in graphics design environments for print proofing and where needs are for high quality, versatility with media, and consistent colour reproduction.

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2 Responses to “Why Colour is becoming more popular”

  1. Lee Wayland says:

    As a graphic design company with more and more requests for short run colour printing, plus the issues of environment care, which digital colour copier do you recommend

  2. admin says:

    Thank you for your comment.
    Please contact Copycare and we can help you through this to find the best solution.
    We may need to discuss your budget and requirements in a little bit more detail.
    Contact me here

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